BUILD
Storefront & page systems
- Homepage clarity
- Product pages
- Landing pages
- Collection paths
- Trust & social-proof stack
we build custom ecommerce systems for founder-led brands — so you can find solace in the work that matters.
01 / THE LEAK MAP
Every Engagement Starts With a Diagnostic.
A focused read of the storefront, offer, conversion path, and retention layer. You leave with the clearest leaks, why they matter, and what should be fixed first.
LM-01Homepage promisedoes the page say who it serves and why it wins
LM-02PDP trustreviews, guarantees, objections answered where they are felt
LM-03Mobile UXthumb reach, speed, friction across the buy path
LM-04Cart & checkoutsurprises, anxiety, abandoned momentum
LM-05Offer hierarchybundles, AOV logic, what gets bought first
LM-06Lifecycle flowswelcome, post-purchase, replenishment, winback
SIX SURFACES INSPECTED // RANKED BY REVENUE AT STAKE // FIX ORDER INCLUDED
02 / WHAT SOLACE OPERATES
Four Systems Carry Every Dollar.
Build, convert, retain, operate. Most founder-led stores are strong in one and quietly leaking from the other three.
CONVERT
The buying path
- Offer hierarchy
- Bundles & AOV logic
- Cart path
- Checkout objections
- Mobile friction
- Conversion copy
RETAIN
The repeat-purchase layer
- Email & SMS flows
- Post-purchase education
- Replenishment paths
- Review loops
- Winback campaigns
OPERATE
Cadence, AI & founder relief
- Launch calendar
- QA lane
- Weekly experiments
- Automation & AI agents
- Measurement & reporting
03 / THE OPERATING LADDER
Three Phases. Each One Earns the Next.
PHASE 01
SNAPSHOT
A focused diagnostic of the storefront, offer, conversion path, and retention layer. You leave with the clearest leaks, why they matter, and what should be fixed first.
- SCOPE
- FIXED
- TIMELINE
- DAYS
- OUTPUT
- LEAK MAP
PHASE 02
SPRINT
A focused implementation sprint against the leaks that matter most. We rebuild the surfaces and flows that turn existing demand into cleaner movement.
- SCOPE
- FROM YOUR SNAPSHOT
- TIMELINE
- WEEKS
- OUTPUT
- SYSTEMS LIVE
PHASE 03
PARTNERSHIP
The ongoing operator lane for founders who cannot keep carrying every site, funnel, and retention decision alone. A weekly rhythm for improvements, launches, QA, and retention work.
- CADENCE
- WEEKLY
- MINIMUM
- 3 MONTHS
- OUTPUT
- OPERATING RHYTHM
04 / OPERATOR PROOF
Built From Experience,
Not From Theory.
Solace was started by a founder who built and scaled a DTC store to roughly $300k/month — then ran operations and sales for a k-beauty brand that scaled past $1M/month, and now operates inside founder-led ecommerce brands.
Solace exists because founder-led stores rarely need more ideas. They need someone to fix the systems that keep leaking money and attention — and the internal infrastructure Solace runs on keeps that execution fast, documented, and organized.
05 / OUR LANE
Built for a Specific Kind of Brand.
WHAT WE DO
- Build custom Shopify storefronts
- Find and fix where revenue's leaking
- Take on the work you need to offload
- Offer support after the job's done
WHAT WE DON'T DO
- Cheap, templated work
- Promise overnight miracle growth
- One-off gigs, then vanish
- Guesswork and random tactics
06 / START
Let's Get Started.
No form, no deck. Just a few quick prompts about your needs — we'll come back with a detailed plan and analysis.
// solace intake — answer each prompt, press enter to continue
what should we call you?